A viral deepfake ad featuring Paris Hilton endorsing a luxury brand without her consent sparked legal battles and debates over digital rights, AI-generated endorsements, and the ethics of synthetic celebrity content.

The claim that a viral deepfake ad featuring Paris Hilton endorsing a luxury brand without her consent sparked legal battles and debates over digital rights and AI-generated endorsements is plausible. Deepfake technology has been increasingly used in advertising, often without the consent of the individuals depicted, leading to legal and ethical concerns about digital rights and the authenticity of endorsements USA Today. While specific details about Paris Hilton's involvement in such a case were not found, the broader context of unauthorized deepfake endorsements aligns with ongoing legal and ethical discussions Bloomberg Law.