Hallyu is a global phenomena

The term 'Hallyu,' also known as the 'Korean Wave,' refers to the global popularity of South Korean culture, including music, TV dramas, movies, and other cultural exports. This phenomenon began in the late 1990s and has since grown significantly, spreading from Asia to other parts of the world, including the Americas and Europe. The South Korean government has actively promoted Hallyu as part of its soft power strategy, investing heavily in cultural industries and infrastructure to support this growth. The impact of Hallyu is evident in the global success of K-pop bands like BTS and Blackpink, the international acclaim of films like 'Parasite,' and the widespread popularity of Korean TV dramas. The economic impact of Hallyu is substantial, contributing billions to South Korea's GDP and boosting tourism. Therefore, the claim that Hallyu is a global phenomenon is well-supported by extensive evidence and the significant cultural and economic influence it wields worldwide Martin Roll, Korea.net, V&A.