Generative Ai is changing digital marketing

The claim that "Generative AI is changing digital marketing" is well-supported by multiple sources. Generative AI is indeed transforming digital marketing by enhancing productivity, enabling personalized marketing, and optimizing content creation. According to a McKinsey report, generative AI could add $2.6 trillion to $4.4 trillion annually across various sectors, with significant impacts on marketing and sales. It allows for the creation of high-quality content at scale, personalized recommendations, and real-time data analysis to optimize campaigns. Additionally, Forbes highlights that Google's Search Generative Experience (SGE) is reshaping how search results are delivered, pushing marketers to produce more engaging and targeted content. Furthermore, CMSWire notes that generative AI facilitates advanced data exploration, dynamic pricing optimization, and improved customer journey mapping. These advancements indicate that generative AI is not only enhancing efficiency but also driving significant changes in digital marketing strategies and practices.