How many social media users are in India?

As of January 2024, India had 462.0 million social media users, which equates to 32.2% of the total population. This data is sourced from the Digital 2024 report by DataReportal, which provides comprehensive insights into digital trends and behaviors in India. The number of social media users in India has seen a slight decrease of 5.0 million (-1.1%) from early 2023 to early 2024. This figure is significant as it highlights the extensive reach and influence of social media within the country, despite the slight decline. For more detailed information, you can refer to the Digital 2024: India report.