Around 75% of Indians were exposed to AI-generated deepfakes during the 2024 election

The claim that around 75% of Indians were exposed to AI-generated deepfakes during the 2024 election is supported by a recent report from McAfee, which found that more than 75% of Indians encountered deepfake content in the past year. The study, which surveyed 7,000 consumers from various countries, including India, revealed that a significant number of people struggled to distinguish between real and AI-generated content. Additionally, nearly one in four Indians believed political deepfakes were real, highlighting the impact of such content on the electorate during the world's largest elections. The report also noted that 80% of respondents were more concerned about deepfakes than the previous year, and 31% believed that deepfakes could influence the country's general elections. These findings underscore the prevalence and potential influence of deepfake technology in India during the 2024 election period WION.