Deepfake videos and voice impersonations are being used to mimic executives and misrepresent their views, endorsements, or affiliations in an effort to erode public trust.

The claim that deepfake videos and voice impersonations are being used to mimic executives and misrepresent their views, endorsements, or affiliations to erode public trust is supported by multiple sources. Deepfake technology has indeed been used to create convincing impersonations of executives, as seen in cases where scammers have used deepfakes to impersonate financial leaders and promote fraudulent schemes, leading to significant reputational damage and financial loss (LinkedIn). The use of deepfakes in political and media contexts has also been documented, with deepfakes being used to spread misinformation and undermine trust in media and democratic processes (Pindrop, Forbes). Legislation is being enacted to combat the misuse of deepfakes, such as California's laws targeting election-related deepfakes (California Government). The rapid advancement of AI technology has made deepfakes more accessible and convincing, posing a significant threat to public trust in digital content (OpenFox). Overall, the use of deepfakes to impersonate executives and erode public trust is a real and growing concern, with implications for media credibility, political integrity, and corporate reputation.